Maxine Allen

Brand & Design



Maxine is an award winning Design Director with over a decade of experience shaping brand identities across global and ANZ markets.

Currently working at ︎︎︎ Re Sydney,  her work spans retail, non-profit, tech, finance, entertainment, sport and professional services, and has led branding for some of APAC’s most iconic names. 

Passionate about the power of branding, Maxine blends strategy and craft to uncover what makes each brand truly unique.


View work ︎︎︎ Behance
Connect ︎︎︎ LinkedIn
Say hi ︎︎︎ maxinevallen@gmail.com 

Recent Awards
︎︎︎ 2025 Best Awards
︎︎︎ Design Craft – Finalist
︎︎︎ All Blacks and Black Ferns
︎︎︎ 2025 Best Awards
︎︎︎ Large brand ID – Finalist
︎︎︎ All Blacks and Black Ferns
︎︎︎ 2022 Best Awards
︎︎︎ Large brand ID – Finalist
︎︎︎ Ethos Urban
︎︎︎ 2022 AGDA Awards
︎︎︎ Medium brand ID – Finalist
︎︎︎ Ethos Urban
︎︎︎ 2020 AGDA Awards
︎︎︎ Small brand ID – Merit
︎︎︎ True North
︎︎︎ 2020 AGDA Awards
︎︎︎ Branding Large Business – Finalist
︎︎︎ Everyday Rewards
︎︎︎ 2020 Best Awards
︎︎︎ Small brand ID – Finalist
︎︎︎ True North
︎︎︎ 2019 AGDA Awards
︎︎︎ Small brand ID – Finalist
︎︎︎ Heritage by Madison
︎︎︎ 2019 AGDA Awards
︎︎︎ Design Craft Illustration – Finalist
︎︎︎ Heritage by Madison
︎︎︎ 2019 AGDA Awards
︎︎︎ Design Craft Writing – Finalist
︎︎︎ Heritage by Madison
︎︎︎ 2019 Best Awards
︎︎︎ Design Craft - Bronze
︎︎︎ Heritage by Madison
︎︎︎ 2019 Best Awards
︎︎︎ Small brand ID – Finalist
︎︎︎ Heritage by Madison




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